campaign ‘em like junk food
Once and awhile you get to work on something that changes things. Maybe you find it bubbling just under the surface, already there. Maybe you set it into motion, fresh and new. Maybe you just get lucky. But whatever the reason, the work touches people- makes them think, or even rethink commonly held assumptions. So here’s to a team of amazing people – Andrew, Rob, Jeff, Tiffany, Omid, Liz, Bekah, Tim, Andy, Andrew, Todd, Kate, Jesse, Andy, Yvette, Becky, Lindsey, the cogs, the content managers, the production department, the media department, all the attractive people at CP+B I don’t have room to list here, Guy, Amir, No6, Smuggler, Pretty Bird, Method and of course the wonderful, brave people of Bolthouse Farms. Everybody came together as a team to create something rare. And it’s not just the New York Times, Salon.com, Huffpo, or even the Kolner Stadt-Anzeiger that have taken notice and become part of a much needed debate about what and how we eat, but real people - high school kids, mommy bloggers and snackers across the world – are now questioning what it means to eat ‘em like junk food. Check out the effort at babycarrots.com, be part of the conversation on twitter, download the app and check out the spots after the jump.
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